Starting a business from your home is a dream come true for many people, especially for moms who want to make some money while staying at home with their kids. All you need is an idea and some skills, and you can create your own schedule and work from the comfort of your home.
But how to market that brilliant idea? Quality service is simply not enough; you need to invest time in marketing. But don’t be concerned because it’s not rocket science. Once you’ve defined your target audience, the rest is easy. In this article, we will mention a few ways for mompreneurs to market their home-based business.
Create a Website
We’re starting with the basics because creating a website is definitely one of the first steps of marketing your business. You need to have a place where you can present your products or services and where people can find you and learn more about what you do. Your website should contain your contact info, photos, your biography, and of course content. Once you set up the website, you can start writing blog posts that you think would bring value to your readers.
The best thing would be to include tips on how to use your products, how people can benefit from them, etc. The point of blog posts should be to solve some problems that readers might have. Perhaps include news from your industry or anything readers would be interested in reading.
If you cannot afford to hire a professional web designer, don’t worry, because you can create a website for free. You can hire a professional to redesign it later once your business starts booming.
Branded Banners and Flags
When it comes to branding your home-based business, we must consider banners and flags. It’s not a secret that we are visual beings; that is why placing banners in certain places where lots of people can see them is the key to brand recognition. As soon as people see the banners or lanyards you have had designed, they will start associating them with your products or services. Don’t worry about the price because this marketing technique for your home-based business is quite cost-effective.
Use Social Media
By now, you’ve realised that being present and visible on social media is one of the essential steps to growing your business. Everyone uses social media, and you need to go where your customers and your industry go. One way to take advantage of this cost-effective marketing method is to set up a Twitter account and use it to promote your business. Share useful information with your followers or send out promotions.
Another way for mompreneurs to market their business is to set up a Facebook page. If you haven’t thought of setting up a Facebook page for your business, we strongly suggest that you do. Facebook and other main social media networks are still a great way to market your business without spending exuberant amounts of money.
The Balance suggests an official name for your Facebook page which can also include keywords of your choosing. You can then customise the page by including information about your business, the link to your website, etc. When it comes to content, you can share your blog posts from your website which you’ve already set up, share blogs posts from other sources or even ask your fans questions to learn more about what they think about your products/services.
Let’s not forget the importance of networking when it comes to marketing your business. We know that mompreneurs are struggling to juggle many things at once, but you should try to find at least a little time to network.
Consider both online and offline networking. Attending events and networking in person is great but if you don’t have time to do that, you can network on social media channels such as LinkedIn. You can connect with other entrepreneurs in your industry and exchange experiences. You can also use your LinkedIn profile to promote your goods/services.
A good email list is invaluable. That is why you should start collecting email addresses as soon as possible and start sending out newsletters. This allows you to keep your readers updated regarding any offers, coupons, and useful information in general.
If you have not started building your email list yet, you should take a look at what experts have to say about this marketing technique.
Being a mompreneur is hard work because you have very little time to focus on your business. That is why you need to take the right steps to market your home-based business without wasting precious time on expensive marketing methods. With these simple ways, every mompreneur can market and scale her business.