One of the biggest advantages of the digital world is that it has enabled us to work from home. Technology development, globalisation, social media… All of those things have enabled everyone in the world that has talent and passion to become an entrepreneur.
It doesn’t matter if you are a philology enthusiast, or a detail-oriented makeup artist, your business can thrive from the comfort of your own home. And that is a very big perk!
But there is always a downside. If your operation is located in your home, potential customers can’t really stumble upon it. Perhaps you are not so easy to reach and that can have a huge impact on your business. This is only one obstacle that you have to overcome, and having a good marketing strategy is a huge step in the right direction.
Create a Visual Brand That Is Easy to Identify
This marketing tip isn’t reserved for big companies only. Although having a recognisable brand has helped Coca Cola so much it’s even rumoured they made Christmas red, there is no reason why any home-based business run by a very proactive mom can’t use the same strategy. No matter what industry you are working in, you can start by creating a simple logo and catchphrase with a 3-colour palette.
When you start branding everything from documents to websites identically, your customers will get used to it in no time. This will help you create visibility, and it will distinguish your business from a bunch of others that are trying to steal your market share. If in the future you decide to expand, this tactic will help you penetrate new markets and help your customers adjust to the transformation your business is going through.
Make Creative Business Cards
Most of the marketing tips you can find these days are focused on the online side of the business, since that is the dominant side. However, offline activities shouldn’t be disregarded either. One of the best ways to present your company and to articulate your brand is business cards. Nowadays, there are many creative designs that can help you express the essence of your business.
Although some Millennials or Gen Z’ers might consider them old news, rebranding a business practice that’s no longer in use can be considered vintage. If you use this way of promoting your business, along with creating a good visual brand as we mentioned, you will be miles ahead of your competition before the race has even started. Just make sure your cards are communicating the message that you want to convey and that they stand out, both form- and content-wise.
Build Personal Relations with Your Customers
A home-based business doesn’t tend to focus on quantity, but on quality. Since you don’t have the capacity to entertain loads of clients, close relations will help you have a sustainable business. This will also give your flexibility and open communication that is essential for running a business from home. Of course, your clients will always be your priority, but if something unplanned occurs and you are not able to fulfil your obligations in time, your clients will be more understanding.
In addition to this, loyal customers make the best referrals you can ask for. And we can’t highlight enough the importance of customer referrals, especially for home businesses. Focus on creating long-lasting quality relationships with your customers, and you won’t ever have to worry about your business failing.
Make Sure That You Have Live Appearances from Time to Time
The biggest benefit of not leaving the house is the reason why many people choose to operate like this. Most of the time, your customers aren’t going to mind that at all. This way of working can get you far, although at some point you should consider participating in various industry events where you can promote your business. This is especially important if you want to expand your practice and bring in some new clientele.
A good brand, as well as original cards you can give out on fairs, conferences, and exhibitions, can bring your business to a whole new level. All of these things will enable you to grow in revenue without spending too many resources. That way your home business can be not only a secondary income or a temporary solution, but a full-time occupation that generates significant income.
Working from home is beneficial for families, work-life balance, as well as physical and mental health. Businesses created in garages have even transformed into some of the biggest companies in the 21st century. In order to establish a solid client base or expand your practice, consider these marketing tricks.
Regardless of your industry or the share you have on the market, there are always ways for your business to improve or become more stable and consistent.